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iMAZZiNATiONCreative Thinking Cognitive Reframing

The objective of this workshop is to learn how to think creatively and elaborate a creative thought into a concrete logical and functional way. I teach how to envision something that you normally could not imagine by using my unique creative thinking method called The iMAZZiNATiON Method. My methodology is a step-by-step, concise, learning process that teaches how to think creatively. It is a non-linear, cognitive reframing thinking approach, sometimes referred to as out-of-the-box thinking.

The iMAZZiNATiON Method.destroys all traditional thinking patterns and suggests abstract combinations, unveiling a unique vision in which one can embellish, adjust, analytically assign reasoning and put together a concept that makes conceptual and logical sense. This course is perfect for students and professionals who are less creative and looking for new and unique solutions that they cannot imagine on their own.

The Lazzaro Method Visual Awareness Noticing, Observation

Lazzaro is my new visual awareness method which trains the eye to look deeply at the tiniest details to unveil hidden secrets embedded within the subject. It is the perfect marriage between art and history. A great deal of time and attention is allotted in deciphering the details, nuances and depicting shapes and configured symbolism to lead us to a concise anatomical and archeological study and definition of the person. We are making various presentations to universities, museums and also organizing an animation team to construct a trailer. This methodology is perfect to cultivate awareness and the art of noticing things. This is a Mindful methodology because it encapsules Engagement and focus as it distracts ones routine dogma. After this workshop you will be looking mindfully and anyalizing things you have never done before!

The THINK Academy of America is an International Mobile Academy that focuses on creative thinking, creative thinking pedogogy and methods, critical thinking processes & implementation of a creative concept for the commercial world and polysensory observation and awareness methods.

The workshops are based on the unique iMAZZiNATiON Theory by William Mazza which expresses randomizing and assigning variables to induce creative problem-solving in group dynamics. Taught and tested in Italy enlighting and opening minds of over 1000 students.

The THINK Academy of America is opening with partners in a few choice countries hosting a unique tabernacle of cutting edge cognitive reframing workshops for students, education institutes, universities, professionals and corporate training programs for businesses.

The intensive interactive workshops are facilitated LIVE Online and also facilitated LIVE in class, logistics permitting.

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You would then contact and recruit all types of education institutes, ranging from high school, academies, universites, professional schools,corporations and small businesses, corporate training, team building programs, art museums, innovative design associations, media labs or incubators, professional organizations or any type of centers or structures that have an interesting number of members that could benefit from the workshops offered by the THINK Academy of Mexico. Through your Platform which in essence is a web site.

This is how to best describe the THINK Academy

The THINK Academy of America is an International Mobile Academy that focuses on creative thinking, creative thinking pedogogy, critical thinking processes, polysensory observation and awareness methods and implementation of a creative concept for the commercial world.

The workshops are based on the unique iMAZZiNATiON Theory by William Mazza which expresses randomizing and assigning variables to induce creative problem-solving in group dynamics. Taught and tested in Italy enlighting and opening minds of over 1000 students.

The THINK Academy of America is opening with partners in a few choice countries hosting a unique tabernacle of cutting edge cognitive reframing workshops for students, education institutes, universities, professionals and corporate training programs for businesses.

The intensive interactive workshops are facilitated LIVE Online and also facilitated LIVE in class, logistics permitting.

Syllabus

iMAZZiNATiON Creative Thinking Workshop Professor William Mazza 20hr.

day 1
Introduction to creative thinking, the process and how to develop a thought to a concrete logical and rational proposal. Definition of the role of a Creative Director and other creative positions such as an Art Director, Design Director and Designer and the importance of creativity thinking for various sectors.

Demonstration of iMAZZiNATiON creative thinking process. Part of our session will be dedicated to learning the value of creative thinking in today’s business. How to talk and present to the client, as well as, how to motivate and excite. Last 45 min open lesson to Questions

day 2
Presentation by former special guest student

Gerry Catapano

presentation and discussion on her special iMAZZiNATiON project executed in my former creative thinking class in Italy.

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iMAZZiNATiON Syllabus Continued

day 3
Developing the iMAZZiNATiONprocess. (If possible, Divide into small groups and begin our creative thinking projects) Development and conceptual thinking in groups or solo. Construction of iMAZZiNATiON charts and implementation of process and individual discussions on what type of creative thinking project each student would like to do.

I will visit and discuss with all students to verify that the concept chart content is being properly rationalized and prepared.

Last 45 min open lesson to Questions

day 4
Devloping the iMAZZiNATiON process. Development and conceptual thinking in groups or solo. Construction of iMAZZiNATiON charts and implementation of process and individual discussions on what type of creative thinking project each student would like to do.

I will visit and discuss with all students to verify that the concept chart content is being properly rationalized and prepared.

Last 45 min open lesson to Questions

day 5
Development and conceptual thinking in groups or solo. Verification of iMAZZiNATiON charts and implementation of process. I will visit and discuss with all students to verify the concept and that everybody is ready for the next week’s storytelling sessions and preparation of the final presentation.

Last 45 min open lesson to Questions

Weekend Homework (Suggestion): Students should use the weekend to work on project

day 6
Development and conceptual thinking in groups or solo. Verification of iMAZZiNATiON charts and implementation of process. I will visit and discuss with all students to verify the concept and that everybody is ready for the next week’s storytelling sessions and preparation of the final presentation

Last 45 min open lesson to Questions

iMAZZiNATiON

Creative Thinking Cognitive Reframing

The objective of this workshop is to learn how to think creatively and elaborate a creative thought into a concrete logical and functional way. I teach how to envision something that you normally could not imagine by using my unique creative thinking method called The iMAZZiNATiON Method. My methodology is a step-by-step, concise, learning process that teaches how to think creatively. It is a non-linear, cognitive reframing thinking approach, sometimes referred to as out-of-the-box thinking. The iMAZZiNATiONmethod destroys all traditional thinking patterns thanks to my Theory of distraction and suggests abstract combinations, unveiling a unique vision in which one can embellish, adjust, analytically assign reasoning and put together a concept that makes conceptual and logical sense. This course is perfect for students and professionals who are less creative and looking for new and unique solutions that they cannot imagine on their own.
This workshop is ideal for business managers, marketing, any sector of design, writers, art directors, creative directors both students and professionals

The Lazzaro

Method Visual Awareness

Lazzaro is a visual awareness method which trains the eye to look deeply at the tiniest details to unveil hidden secrets embedded within the subject. It is the perfect marriage between art and history. A great deal of time and attention is allotted in deciphering the details, nuances and depicting shapes and configured symbolism to lead us to a concise anatomical and archeological study and definition of a person. We are making various presentations to universities, museums and also organizing an animation team to construct a trailer. This methodology is perfect to cultivate awareness and the art of noticing things. This is a Mindful methodology because it encapsules engagement and focus as it distracts ones routine dogma. After this workshop you will be looking mindfully and anyalizing things you have never done before!
This workshop is ideal for business managers, marketing, any sector of design, writers, art directors creative directors both students and professionals

The EarthQuake

Method Design Reframing

EarthQuake is a Design Reframing method which trains the eye to observe nature, wildlife, natural wonders and then to study and analyze the various elements, static and nature driven leading us then to rationalize and refra- me our results into a product or service. Nature presents us with an amazing palette and coordinated gamut of colors, textures forms, attitudes, sounds. There are so many things that go unnoticed or taken for granted that we sometimes missg the amazing beauty and combinations of textures and so many things that are present in living species and nature. The workshop is very structured and some research is is required. Every student is required to present a final presentation and elaborate a story telling giving reason to supprt your amazing visual presentation.
This workshop is ideal for business managers, marketing, any sector of design, writers, art directors creative directors both students and professionals

The Corporate Flavor

Polysensory reframing

The corporate flavor is a great polysensory reframing method. In this workshop we analyze a company and its production. We compose a chart of the companies production based on it’s characteristics, technology and audience we transpose all the elements into food that has to be researched and assigned a reasoning to why in the transposed newly assigned food elements could be the twin or match emblematic of the companies production or services. The students will then proceed to further understanding other connected elements or moods that interplay around their creation which enhance and complete their creation.
This workshop is perfect for design students and professionals that associate with, food design, marketing, business, branding, creative direction, and design of any sector.

Mmmm... The Taste of Art

Polysensory reframing, Food Design

Mmmmm... is a unique mixed experience of art and the sense of taste. Based on a Creative thinking methodology by Bill Mazza. Experience a one of a kind dish that you have never tasted, prepared from a roll of ingredient dice, then designed and choreographed on the plate like an piece of art by a chef and food designer. The intriguing part is that you will be tasting something unique and probably have never tasted before. This is what Mmmmm... is, an edible exhibit, an unforgettable polysensory immersion of art and the sense of taste.
This workshop is perfect for design students and professionals that associate with, food design, cooks, chefs, hospitality and restaurant planners, creative direction, artists, event and display designers and designers of any sector.

The Prosthetic Touch

Cognitive reframing, Design

The Prosthetic Touch is a team effort aimed at assigning tranquility, pride, self assurness, courage, social integration, exstinguishing and resetting uncomfortable and embarrasing vibes and awkward monents during social encounters, for a person with physical disabilities and the surounding people. The students will be researching various fashion and leading trending and luxury brand companies collection, style, philosophy to then draw conclusions to conceptually portray a medical product into a body jewel.
This workshop is ideal for fashion & accessories designer, jewelry designers, prodcut designers creative directors art directors, marketing, artists.

FIRE5

Polysensory reframing

Fire5 is a complete 360 degree panoramic Polsensory way of teaching how to focus and unfderstanding the five senses through a 5 part set of exercises. Students will be relaying on the sense of smell, sight, hearing, touch and taste one at a time to lead us to a very unique creation of a product or service. This workshop is not yet available online at the time. Live classes only. You will be amazed when you focus on only one sense at a time and provoke the mind to think in a channeled way present us with fascinating findings. Students will have to present 1-5 finished projects.
This workshop is perfect for design students and professionals that associate with, food design, marke- ting, business, branding, creative direction, and design of any sector.
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